With Brazil gearing up to host the world cup, all sports brand shave been frantically making epic commercials to own their sponsored slots of the game. Puma on the other hand, decided to scare the opponents, both brands and Brazilians, by sending the blue ghost of 1950 to Rio de Janeiro. You see, in 1950 Brazil could have won the world cup, on their home turf, but Uruguay beat them 2-1 sending the entire football loving country into tears. Puma is sponsor of the Uruguayan team of 2014.
Even Pele recalls "My father cried, please don't make me cry this world cup". Puma now owns the underdog position, and with their ghost they also own the pre-game scare tactic. Bo-yah!