With Brazil gearing up to host the world cup, all sports brand shave been frantically making epic commercials to own their sponsored slots of the game. Puma on the other hand, decided to scare the opponents, both brands and Brazilians, by sending the blue ghost of 1950 to Rio de Janeiro. You see, in 1950 Brazil could have won the world cup, on their home turf, but Uruguay beat them 2-1 sending the entire football loving country into tears. Puma is sponsor of the Uruguayan team of 2014.

Even Pele recalls "My father cried, please don't make me cry this world cup". Puma now owns the underdog position, and with their ghost they also own the pre-game scare tactic. Bo-yah!

Title: The Ghost Of 1950 Is Already In Brazil
Client: Puma
Agency: Notable
Film Production: Metropolis Films
Audio Production: La Mayor

Creative Director: Pipe Stein
Creative Director: Diego Lev
Art Director: Pablo Rodrigo
Account Manager: Mario Macri
Digital Director: Raquel Oberlander
Production Manager: Andrés Andrada
Digital Planner: María Berdún
Copywriter: Magdalena Miller
Copywriter: Joaquín Fagetti
Producer: Julián Burel
Executive Producer: Andrés Rosenblatt (Metropolis Films)
Film Director: Fabio Berrutti (Metropolis Films)
Director of Photography: Diego Rosenblatt (Metropolis Films)
Producer: Agustín Marichal (Metropolis Films)
Audio Director: Gonzalo Moreira (La Mayor)
Audio Director: Federico Moreira (La Mayor)
Consultant: ALL AWARDS


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.