Introducing PUR water filtration systems new spokesman, Arthur Tweetie. Who is a bit like a cross between a wacky character form a 1960's sitcom, and a less enraged Gary Oldman.
In other words, it's a crazy choice for a spokesman and his catch phrase "No stars!" This promo introduces him, and pretty much sums it up.

Client: PUR Arnold: New York Executive Creative Director: Wade Devers and Pete Johnson Group Creative Director: Craig Miller ACD/Copywriter: Quinn Katherman ACD/Art Director: Doug Harry Head of Production/Producer: Bill Goodell Assistant Producer: Rebecca Teitelbaum and David Entin Business Affairs: Marie Rougvie, Anne Joynt and Lisa Mercier Planner: Karin Wood Marketing Producers: Mark Fabbro, Courtney Nunley, Megan Albiani, Simran Sudan, Matt Eonta and Erin Fucigna Production Company: Moxie Pictures Production Company Executive Producer: Karol Zeno Production Company Line Producer: Heidi Soltesz Cinematographer: Alar Kivilo Director: Martin Granger Editorial Company: Accomplice Editor: Collin Cameron Colorist: Tom Poole at Company 3 NY Sound Mix: Soundtrack, Boston Audio Engineer: Mike Secher Launch Date: August 18th, 2014

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.