In this spot for PUR, spokesman Arthur Tweetie, says goodbye to an old water filter and waxes poetic about it.

Client: PUR Arnold: New York Executive Creative Director: Wade Devers and Pete Johnson Group Creative Director: Craig Miller ACD/Copywriter: Quinn Katherman ACD/Art Director: Doug Harry Head of Production/Producer: Bill Goodell Assistant Producer: Rebecca Teitelbaum and David Entin Business Affairs: Marie Rougvie, Anne Joynt and Lisa Mercier Planner: Karin Wood Marketing Producers: Mark Fabbro, Courtney Nunley, Megan Albiani, Simran Sudan, Matt Eonta and Erin Fucigna Production Company: Moxie Pictures Production Company Executive Producer: Karol Zeno Production Company Line Producer: Heidi Soltesz Cinematographer: Alar Kivilo Director: Martin Granger Editorial Company: Accomplice Editor: Collin Cameron Colorist: Tom Poole at Company 3 NY Sound Mix: Soundtrack, Boston Audio Engineer: Mike Secher Launch Date: August 18th, 2014
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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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