"What I love about working with Company X & Sugarbox is the seamless way the editing and composing happens," says Element 79 Creative Director/Art Director Scott Smith. "Sometimes an edit dictates a certain type of music, and sometimes it«s the other way around. Barney Miller and Andy Hollander are both completely ego-less, or at least they hide those big egos from us. It makes for a wonderful, open, free-to-explore atmosphere."
"Company X & Sugarbox elevated these spots from the expected style of so many testimonial commercials that are out there for other brands," adds Element 79 Senior VP/Group Creative Director/Copywriter Chris Laubach. "Barney«s artsy documentary style and layering of images and voices make the viewer feel as if they are actually in the interview. Andy and his gang resist traditional musical arrangements and come up with really fresh and unexpected musical approaches that add to the fun the director has captured on film."
For Company X Editor Barney Miller, the campaign reunited him with Moxie Pictures Director Pam Thomas and the creatives at Element 79. The team had previously collaborated on a Quaker Oatmeal campaign last year, with one spot, "Verela," earning a finalist nod from the London International Awards.