You have to admire the tagline; "it's a lot less bovver than a Hoover" - throwing in someone else trademark for good measure. The Shepard keeps commenting, in rhyming pithy sayings, about how difficult it will be to mow the lawn after it has been left for 17 days and has grown over his shoes. He's wrong on every count, including on when the rain will start.

Qualcast Concorde

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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