There are people out there who ask themselves questions like: "How many praying mantises does it take to power a smartphone?" and funnier still, there are people who set out to find the answer. It only takes an (edited) 90 seconds for a praying mantis on a unicycle, a tarantula on a treadmill, a beetle launched from a cannon, and various other bugs scuttering about a flea circus to charge this Snapdragon smartphone, which is pretty impressive. Several other kinds of bugs in the phone conspire to make sure you never see that mythical 7 hour talktime though, so it evens out.

Client: Qualcomm
Product: Snapdragon
Agency: Denizen Company
Creative Director: Denizen
Copywriter: Denizen
Agency Producer: Billy Baughman
Director of Photography: Lila Javan
Production Designer: Gabriel Abraham
Model Maker: Lawrence Pollman
Editorial: Foundation
Effects: Factory VFX

Commercials: 
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.