There are people out there who ask themselves questions like: "How many praying mantises does it take to power a smartphone?" and funnier still, there are people who set out to find the answer. It only takes an (edited) 90 seconds for a praying mantis on a unicycle, a tarantula on a treadmill, a beetle launched from a cannon, and various other bugs scuttering about a flea circus to charge this Snapdragon smartphone, which is pretty impressive. Several other kinds of bugs in the phone conspire to make sure you never see that mythical 7 hour talktime though, so it evens out.

Client: Qualcomm
Product: Snapdragon
Agency: Denizen Company
Creative Director: Denizen
Copywriter: Denizen
Agency Producer: Billy Baughman
Director of Photography: Lila Javan
Production Designer: Gabriel Abraham
Model Maker: Lawrence Pollman
Editorial: Foundation
Effects: Factory VFX

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.