In Brazil people pay a lot of money for purebred pets, while shelter pets die of depression. Created by NBS ( a part of Dentsu Aegis Network ), this stunt replaced all the pets for sale in a pet shop with shelter puppies & kittens that were handed away for free. They made no announcement, and the people who were interested in pets were all taken by surprise that the pets were free and non purebreds are as adorable as pets as any other animal. The best part of all this, IMHO, is the line: better than buying a life is saving one.

Project Name: Priceless Pets Client: Quatro Patinhas NGO Ad Agency: NBS / Dentsu Aegis Network Executive Creative Director: Carlos André Eyer Creative/Planning VP: André Lima Creative Team: Augusto “Jesus” Correia, Bob Ferraz Designer: Karina Abicalil, Claudio Portugal Account Managers: Antonino Brandão, Tatiana Soter e Marry Zerkowski Agency Producer: Luiza Maggessi, Andreia Metzker Agency Producer Assistant: Alejandra Ebner Project Manager: Rodrigo Castro, Teca Vilaça Media: Fátima Rendeiro, Leonardo Carrilho Film Production Company: Visorama Diversões Eletrônicas Director: Cláudio Reston Executive Producer: Samantha Martins Visorama's Account Manager: Ligia Susini Producer: Rogério Máximo