Quickbooks buys a super bowl commercial for a small business owner, instead of themselves, just like last year. This year the winner is Death Wish coffee company, and they came up with this ad full of angry vikings daring to cross the giant oceans on their way to Valhalla. "Fiercely caffeinated", they conclude, a nice little line that I can see tying up a lot of bizarre little ideas.

Ad agency: RPA Production company: Prettybird Director: Isaiah Seret D.O.P: Claudio Miranda (you know his work from"Life of Pi") Special effects: MPC New York Principal talent: Diarmaid Murtagh