Quicken loans had this great idea: if you could get a mortgage with just the click of an app-button on your phone.. why, then you'll have to fill a house with stuff, like couches, with hand-ladeled feet. And then the ladler makes more money, so he might buy a house, and that house will need stuff....

Client: Quicken
Ad agemcy: Fallon

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.