Quicken loans had this great idea: if you could get a mortgage with just the click of an app-button on your phone.. why, then you'll have to fill a house with stuff, like couches, with hand-ladeled feet. And then the ladler makes more money, so he might buy a house, and that house will need stuff....

Client: Quicken Ad agemcy: Fallon

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.