Insight: There are situations where you shouldn't laugh. If you laugh there, something must be really funny. Like say, for example, when you just fired half the office you bastard boss from hell. I'm getting Sedelmaier meets Roy Anderson vibes in the execution here, and that retro works for me.

Copy: Taro Korhonen AD: Leo Karhunen Agency producer: Roosa Rudkiewicz Director: Markus Virpiö Producer: Johannes Lassila Ale from 358

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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