Get ready for a cute overload. Radio Flyer just opened a travel agency for kids, featuring amazing destinations where unicorns kiss you and mountains are made from breakfast foods and there are a LOT of dragons, too. All of these destinations are only possible in your imagination of course, and your transportation is one of three Radio Flyer vehicles. As with all spots involving kids, this one works because the adults in the room aren't patronizing or condescending. They just let the kids be themselves and get out of the way. I love the kid who mentions the fact he's fine with anything involving dragons. And the little girl who says "We're not really going there," and the adult quickly answers "Oh yes we are." Imagination is the most important part of our childhood Some of us are lucky to hold on to it as we grow older. Let's hope these kids are some of the lucky ones.

Brand: Radio Flyer
Robert Pasin: Chief Wagon Officer
Mary Kate Venturini: Marketing Manager
Brittney Aupont: Communications Lead

Agency: FCB Chicago
Chief Creative Officer: Liz Taylor
Global EVP, Content & Creative Development: Todd Tilford
SVP, Creative Director: Myra Nussbaum
Associate Creative Director: Nok Sangdee
Associate Creative Director: Alice Jasmine Crippa
SVP, Executive Creative Director: Kevin Grady
Designer: Mo Hy
Copywriter: Sue Salvi
Copywriter: Cayne Collier
EVP, Management Director of Integrated Production Services: Kerry Hill
SVP, Director of Production Operations: Julie Regimand
VP, Management Director: Kiska Howell
Account Executive: Katie Hernandez
Senior Producer: Chris Wickman
Senior Art Buyer: Laura Laube
Senior Print Producer: Kathy Jaworsky
Jennifer Baur, Traffic Manager

Production Company: Lord + Thomas
Director: Ben Flaherty
Executive Producer: Josh Greenberg
Executive Producer: Katie Roach
Producer: Brooke Gaston Herstein

Editorial: Lord + Thomas
Editor: Seamus Hehir
Senior Producer: Celena Mossell

Commercials: 
Country: 

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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.