Get ready for a cute overload. Radio Flyer just opened a travel agency for kids, featuring amazing destinations where unicorns kiss you and mountains are made from breakfast foods and there are a LOT of dragons, too. All of these destinations are only possible in your imagination of course, and your transportation is one of three Radio Flyer vehicles. As with all spots involving kids, this one works because the adults in the room aren't patronizing or condescending. They just let the kids be themselves and get out of the way. I love the kid who mentions the fact he's fine with anything involving dragons. And the little girl who says "We're not really going there," and the adult quickly answers "Oh yes we are." Imagination is the most important part of our childhood Some of us are lucky to hold on to it as we grow older. Let's hope these kids are some of the lucky ones.
Brand: Radio Flyer Robert Pasin: Chief Wagon Officer Mary Kate Venturini: Marketing Manager Brittney Aupont: Communications Lead Agency: FCB Chicago Chief Creative Officer: Liz Taylor Global EVP, Content & Creative Development: Todd Tilford SVP, Creative Director: Myra Nussbaum Associate Creative Director: Nok Sangdee Associate Creative Director: Alice Jasmine Crippa SVP, Executive Creative Director: Kevin Grady Designer: Mo Hy Copywriter: Sue Salvi Copywriter: Cayne Collier EVP, Management Director of Integrated Production Services: Kerry Hill SVP, Director of Production Operations: Julie Regimand VP, Management Director: Kiska Howell Account Executive: Katie Hernandez Senior Producer: Chris Wickman Senior Art Buyer: Laura Laube Senior Print Producer: Kathy Jaworsky Jennifer Baur, Traffic Manager Production Company: Lord + Thomas Director: Ben Flaherty Executive Producer: Josh Greenberg Executive Producer: Katie Roach Producer: Brooke Gaston Herstein Editorial: Lord + Thomas Editor: Seamus Hehir Senior Producer: Celena Mossell