Hey, listen up Shack. Just because you have a cool new nickname doesn't mean you'll get a pass for failing geography. You're talking about "the population of Scandinavia" while playing the Swedish bands Discocrew super annoying summer hit Husvagn, yet you show off alps and people (well, phones) in traditional alpine dress, playing alphorn. That's Switzerland, fool.

(The Swiss/Swedish confusion happens so often in the states, methinks they're doing it as a long standing joke.)

Ad agency: Butler, Shine, Stern & Partners in Sausalito, CA

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.