Capitalizing on the 500 million viewed "Charlie bit my finger", Ragú - by way of ad agency, Barton F. Graf 9000, finds that this is exactly what they mean with the "Long Day of Childhood" campaign. Why not do a 50 second "documentary" on the brothers? I doubt that will reach 500 million Charlie-fans type of views, Ragú Parents bedroom had a better shot at that, and even the low-key quick ads like "Sleepover" are proving quite popular.

"Charlie bit your finger, like a rabid opossum. But Dad kept on filming, because he thought it was awesome! You need Ragú, 'cuz growing up is tough. Give him Ragú he's been through enough."

Client: Ragú. Agency: Barton F. Graf 9000 / BFG9000 New York

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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