Via Rail is urging you to take the train in winter instead of trying to deal with your car in all that snow. The music adds an dramatic layer to this pre-roll spot that is better reserved for end-of-the-world movies or armegeddon itself. C'mon guys, it's just snow. If you're not used to it by now, I don't know what to tell you.

Client: VIA Rail Canada Agency: Cossette Media: Touché!

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kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

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