As the little kid stares into some kind of motherboard that he's holding with his grimy hands, he notices that all the sparks & chips & bits makes it look like a little city. I've been there kid. "Imagine a world where machines and people work in perfect harmony" Rank Xerox says. I wonder if they ever imagined a world where they would be mainly known for copiers and not much else.

Rank Xerox
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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