As the little kid stares into some kind of motherboard that he's holding with his grimy hands, he notices that all the sparks & chips & bits makes it look like a little city. I've been there kid. "Imagine a world where machines and people work in perfect harmony" Rank Xerox says. I wonder if they ever imagined a world where they would be mainly known for copiers and not much else.

Rank Xerox
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.