Earlier this year Ray-Ban had a "Never Hide" booth at the 2009 SXSW Music Festival in Austin, TX, where close to a thousand people were able to get in the booth and record 20 seconds of whatever they wanted. We then took the 800+ video clips and gave them to SqueakE Clean (the hot DJ duo otherwise knows as N.A.S.A who just released their first CD a few months ago with Kanye). They edited the video together to make a music track. The 'Never Hide' that's normally hidden in the online films is this time in audio towards the end of the piece.

CUTWATER created the film.

Squeak E Clean Prod & Ross Harris : Director Ross Harris : Editor Squeak E Clean : Production Company Zach Sinick : Prod. Co. Exec Producer Travis Britton: Creative Director Kele Dobrinski: Art Director Nathan Gray : Copywriter Mai Huynh : Agency Producer Adrienne Horlick: Account Person Chuck McBride : Exec. Creative Director Director of Broadcast Content: Jennifer Golub

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.