Earlier this year Ray-Ban had a "Never Hide" booth at the 2009 SXSW Music Festival in Austin, TX, where close to a thousand people were able to get in the booth and record 20 seconds of whatever they wanted. We then took the 800+ video clips and gave them to SqueakE Clean (the hot DJ duo otherwise knows as N.A.S.A who just released their first CD a few months ago with Kanye). They edited the video together to make a music track. The 'Never Hide' that's normally hidden in the online films is this time in audio towards the end of the piece.
CUTWATER created the film.
Squeak E Clean Prod & Ross Harris : Director
Ross Harris : Editor
Squeak E Clean : Production Company
Zach Sinick : Prod. Co. Exec Producer
Travis Britton: Creative Director
Kele Dobrinski: Art Director
Nathan Gray : Copywriter
Mai Huynh : Agency Producer
Adrienne Horlick: Account Person
Chuck McBride : Exec. Creative Director
Director of Broadcast Content: Jennifer Golub