Michael Madsen is a noir-like superhero bad-ass named Striker, and with his raspy voice he'll share with you his battlefield wisdom and tactical skills, because you are about to become a RECOIL fighter.

What is RECOIL? Oh, only the ultimate game that turns the world outside into a game. The whole world is now a GPS enabled battlefield, a new product from Skyrocket.

RECOIL turns any outdoor space into a digitally enhanced, multiplayer battlefield. Using in-ear surround sound, haptic response weaponry, and smartphone integrated gameplay, players are able to spawn into the middle of the most immersive battlefield they’ve ever experienced. RECOIL is defining a new category of competitive game play. Move over Pokeman Go, you're so over.

Client: Skyrocket Toys
CEO & Co-Founder: Nelo Lucich
CMO & Co-Founder: John Ardell
Creative Director & Co-Founder: Jon Proudfit
Senior Marketing Director: Craig Mitchell
Executive Producer: Cory Ledesma
Lead Producer – Gaming, Interactive & Consumer Products: Curtis Barnes

Agency: Battery
CEO/Co-Founder: Anson Sowby
CCO/Co-Founder: Phil Khosid
VP/Creative Director: Raymond Hwang
VP/Creative Director: Scott Brown
Brand Director: Maximilian Kislevtiz
Executive Producer: Kristine Ling
Producer: Mackenzie Busch

Production Company: Bob Industries
Director: Alan White
Director of Photography: Ken Seng
Line Producer: Brian Etting

Editorial/VFX: NO.6 Editorial & No.7 VFX
Managing Partner: Carr Schilling
Editor: Graham Turner
Assistant Editor: Connie Chuang
Producer: Michelle Dorsch
Flame Artist: Verdi Sevenhuysen

Color: The Mill
Colorists: Adam Scott
Executive Producer: Thatcher Peterson
Producer: Diane Velara

Music & Sound Design: WOLF AT THE DOOR
Partner/Creative Director: Alexander Kemp
Director/Producer: Thomas Leistenschneider

Audio: Formosa
Mix Engineer: John Bolen
Executive Producer: Lauren Cascio

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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