Red Cross Flanders "Merry Christmas from Syria" (2016) 1:20 (Belgium)

 
 

Red Cross Flanders "Merry Christmas from Syria" (2016) 1:20 (Belgium)

If you ever wondered what a Syrian Christmas would look like, now you know. While you celebrate Christmas this weekend, please take a moment to remember the Red Cross. Since the Syrian conflict began six years ago, over fifty of them have been killed. And yet the Red Cross endures in its mission. I'm not really a fan of ads that guilt people into charity. But it's even worse in this situation; Christians are being targeted and killed for practicing their religion in Syria, but also the Middle East in general. This ad is incredibly tone deaf.

Agency: Duval Guillaume, Belgium
Executive Creative Director: Koenraad Lefever
Executive Creative Director: Dries De Wilde
Art Director: Nik Sluijs
Copywriter: Joey Boeters
Digital Creative: Lode Vochten
Account Manager: Jet Vervenne
Account Executive: Dorien Van Antwerpen
PR: Kathy Van Looy
Client: Red Cross Flanders
Chief Communications Officer: Luc Botten
Communications Manager: Geert Vanhorenbeeck

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