If you ever wondered what a Syrian Christmas would look like, now you know. While you celebrate Christmas this weekend, please take a moment to remember the Red Cross. Since the Syrian conflict began six years ago, over fifty of them have been killed. And yet the Red Cross endures in its mission. I'm not really a fan of ads that guilt people into charity. But it's even worse in this situation; Christians are being targeted and killed for practicing their religion in Syria, but also the Middle East in general. This ad is incredibly tone deaf.
Agency: Duval Guillaume, Belgium Executive Creative Director: Koenraad Lefever Executive Creative Director: Dries De Wilde Art Director: Nik Sluijs Copywriter: Joey Boeters Digital Creative: Lode Vochten Account Manager: Jet Vervenne Account Executive: Dorien Van Antwerpen PR: Kathy Van Looy Client: Red Cross Flanders Chief Communications Officer: Luc Botten Communications Manager: Geert Vanhorenbeeck