Only a week after the devastating floods hit Manila, this ad was shot edited and released by BBDO Guerrero Proximity Manila, it was designed to get local and international donations for disaster relief programs by evoking optimism.
Client: The Red Cross
Agency: BBDO Guerrero/Proximity
Production Company: Filmex Inc.
Director : Henry Frejas, Paolo Villaluna
Mady Laserna - 2nd Unit Cameraman Andrew Topacio / Kiri Dalena - 1st Unit cameraman (DoP)
Optima Digital, Marilen Magsaysay - Optima Colorist (Post production)
David Guerrero, Joel Limchoc, Brandie Tan (Creative)
Telly Arce (Agency Producer)
Concon Limbo-Deray (Producer)
Marjay Maghirang - Production Manager
Catherine Sanidad - Production Assistant