Only a week after the devastating floods hit Manila, this ad was shot edited and released by BBDO Guerrero Proximity Manila, it was designed to get local and international donations for disaster relief programs by evoking optimism.

Client: The Red Cross Agency: BBDO Guerrero/Proximity Production Company: Filmex Inc. Director : Henry Frejas, Paolo Villaluna Mady Laserna - 2nd Unit Cameraman Andrew Topacio / Kiri Dalena - 1st Unit cameraman (DoP) Optima Digital, Marilen Magsaysay - Optima Colorist (Post production) David Guerrero, Joel Limchoc, Brandie Tan (Creative) Telly Arce (Agency Producer) Concon Limbo-Deray (Producer) Marjay Maghirang - Production Manager Catherine Sanidad - Production Assistant Optima Digital

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.