A blond actress walks into a bar.. and when she hands unsuspecting men her phone number, they're in for a chain of texts from her ex-lovers.

The text chain ends with "Don't get more than her number, protect yourself" and the men realize they've been had. It was all too good to be true with a blond in New York handing out her phone number like that, wasn't it?

New York has the highest incidence of reported AIDS cases in the United States. We wanted to create a new way for New Yorkers to be reminded to practice safe sex. Discover here what happened & http://www.redhot.org for more

Advertising Agency: Wing, USA
Chief Creative Officer: Renata Florio
Creatives: Facundo Paglia, Alvaro Naddeo, Anthoni Rodriguez
Account: Daniel Gergely, Justin Jahng
Producers: Nadina Steinberg, Cheska Barneveld
Production Company: Belladonna
Director: Clovis Aidar
Director of Photography: Matthew Woolf
Executive Producers: Rene Bastian, Fabiana Lutti
Editing House: Beast
Editor: Bernardo Revilla
Executive Producer: Elizabeth Krajewski
Post Production: Company 3
Sound Design and Final Mix: Javier Cortes
Music: "Is That Clear"
Composer: Nick Waterhouse


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.