Red Lobster - Core Menu Server / Hispanic - (2013) :30 (USA)

dabitch's picture
Posted by dabitch on 16. January 2013 - 0:36

For 2013 and beyond, Red Lobster looked to develop a strategy to win with Hispanics. The restaurant, typically known to the market for high-quality seafood was simply not in their consideration due to premium price perceptions.

To formally introduce the brand to the market and promote the new core menu, Wing developed a new Spanish tagline, “Disfruta un Mar de Sabores (Enjoy a Sea of Flavors),” and launched the brand's first Spanish language campaign featuring Red Lobster's new 15 under $15 core menu. Similarly to the General Market's Real Stories campaign, the spot heroes a Spanish-speaking server and a Hispanic family enjoying a meal at Red Lobster.

Chief Creative Officer: Renata Florio

Art Director: Alvaro Naddeo

Copywriter: Facundo Paglia

Producers: Nadina Steimberg

Account Executive(s): Carla Noriega/Valeryn Santamaria

Production Company: Identity

Director: Andrew Walton

Director of Photography: Jeff Stonehouse

Executive producer: Joe Massi/Alana Hall

Line Producer: Laure Stevens

Editing House: Vision

Editor: JP Cadaveira

Producer: Allie Levison

Music House: Crescendo

Composer: Dave Bassett/Tim Meyers

Producer

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