For 2013 and beyond, Red Lobster looked to develop a strategy to win with Hispanics. The restaurant, typically known to the market for high-quality seafood was simply not in their consideration due to premium price perceptions.

To formally introduce the brand to the market and promote the new core menu, Wing developed a new Spanish tagline, “Disfruta un Mar de Sabores (Enjoy a Sea of Flavors),” and launched the brand's first Spanish language campaign featuring Red Lobster's new 15 under $15 core menu. Similarly to the General Market's Real Stories campaign, the spot heroes a Spanish-speaking server and a Hispanic family enjoying a meal at Red Lobster.

Chief Creative Officer: Renata Florio Art Director: Alvaro Naddeo Copywriter: Facundo Paglia Producers: Nadina Steimberg Account Executive(s): Carla Noriega/Valeryn Santamaria Production Company: Identity Director: Andrew Walton Director of Photography: Jeff Stonehouse Executive producer: Joe Massi/Alana Hall Line Producer: Laure Stevens Editing House: Vision Editor: JP Cadaveira Producer: Allie Levison Music House: Crescendo Composer: Dave Bassett/Tim Meyers Producer

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.