I'm not really sure, but something tells me Red Robin is trying to appeal to mobile phone users in this spot. In actuality, this is an anthem spot for burgers that hooks up with a food porn spot and then texts its VFX porn spot to come over and join them. There's a lot going on here. I mean a lot. However, considering how pedestrian Red Robin commercials used to be, at least there's something memorable about it. Like the girl who makes the Fry Bridge for one. I would like to walk across Fry Bridge on my commute. And then stop every so often to eat fries. I'd save a lot of lunch money. Still, it feels like "Let's Burger," really wants to replace the Red Robin, Yuuuuuum jingle. And I would be totally okay with that.

Client: Red Robin Agency: KBS

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kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.