Kendrick Lamar waxes philosophic about staying true to yourself and avoiding distractions. Lamar isn't just a Reebok ambassador but a guy who is waging peace between Compton's Crips and Bloods. Kendrick can speak with authority as he grew up there. And his Ventilator shoe sports both red and blue as a message of unity between the two gangs. While I like the message of this spot, and love what Kendrick is doing for the community, I'm puzzled as to the setting.

Client: Reebok