Kendrick Lamar waxes philosophic about staying true to yourself and avoiding distractions. Lamar isn't just a Reebok ambassador but a guy who is waging peace between Compton's Crips and Bloods. Kendrick can speak with authority as he grew up there. And his Ventilator shoe sports both red and blue as a message of unity between the two gangs. While I like the message of this spot, and love what Kendrick is doing for the community, I'm puzzled as to the setting.

Client: Reebok

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

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