You may think you're fast but how fast are you? That was the question Reebok asked Stockholm in this stunt that culminated in giving away a few pairs of shoes. They set up a timer camera and had people running like there was no tomorrow in order for a chance to get a new pair of Reebok Z pump 2.0. Never underestimate the speed in which one can run if free stuff is involved.

Client: Reebok Nordic

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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.