about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (5)

  • Dabitch's picture

    Did he say "TPS reports"? Homage to the movie 'office'!

    Jan 27, 2003
  • errol's picture

    Glad to know that it's the 22,781st most popular last name (surname) in the United States

    Jan 28, 2003
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    What an awesome commercial. It doesn't get much better than this.

    Jan 07, 2004
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Rockum Sockum good clean fun!

    Feb 24, 2005
  • Mets82's picture

    I think this is the most overrated SuperBowl Commercial I've ever seen. What is so great about it? I could name you 5 commercials that were better than this. I just thought the spot was pointless. So a guy beats up his boss. So what.

    Dec 30, 2007