Some crazy motion graphics and live action going on it to explain Reebok's ZPump Fusion shoe. Pretty crazy stuff. Reebok had that pump stuff going on back in the late 80's early 90's, and this is the latest and greatest version. And let me tell you, compared to the early 90's commercials, this is eons away. This is a much more visceral approach.

director: weareflink @ Joinery creative lead: Niko Tziopanos executive producer: Andreas Lampe & Gerard Cantor producer: Claudius Gebele head of production: Ross Girard vfx artists: Daniel Balzer, Holger Biebrach, Carlo Grunwald, Martin Hess, Myrna Kinnman, Philipp von Preuschen editor: Sabine Panek music & sound design: Supreme Music, Germany
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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.