Live action meets VFX in this spot for REMAX. It's a great idea to position a REMAX agent as being the one to interrupt your reverie and show you the truth, and I love the potential pitfalls that await. But really, the rhyming VO makes it seem too dream-like which makes it contradictory.

Client: RE/MAX LLC Agency: Leo Burnett/Lapiz USA Ad or Campaign: “Dream With Your Eyes Open” Executive Creative Director: Laurence Klinger Creative Director: Manuel Torres ACD/Art Director: Flavio Pina ACD/Copywriter: Lizette Morazzani Executive Producer: Ken Gilberg Producer: Mariana Perin Senior Music Producer: Chris Clark EVP, Director of Planning: Wells Davis VP, Strategy Director: Howard Laubscher Strategy Director: Felipe Cabrera EVP, Account Director: Richard Roche VP Account Director: Ernesto Adduci Account Supervisor: Sara Abadi Account Executive: Spencer Colvin Production Company: MPC Creative Director: Paul O’Shea, Dan Marsh Executive Producer: Asher Edwards Line Producer: Zak Thornborough VFX: MPC LA VFX Producer: Diana De Vries VFX Supervisors: Ross Denner, Gizmo Rivera Grade: MPC LA Colorists: Mark Gethin, Derek Hansen Editorial: Cut+Run/LA Editor: Isaac Chen Music Company: Sizzer Amsterdam Audio Mix: Audio Producers Group (APG)/Chicago Sound Engineer: Peter Erazmus Sound Design: STIR/Amber Tisue Producers: David Kaplan, Mindy Verson

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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