Currently airing, this ad shows the most lethal big-game ammunition ever devised say Remington.
"With hyper-charged velocities up to 200 fps faster than standard loads, HyperSonic® Rifle Bonded delivers more than just laser-flat trajectories and higher downrange energies. It zips through hide, meat and bone with unrivaled devastation thanks to today's most advanced bonded bullet design, Core-Lokt® Ultra Bonded. No other high-velocity load on the market can measure up, and you'll only get it from the R&D masterminds at Remington."

You know what else you get from the masterminds of Remington? An ad that wouldn't be out of place as "CSI : Hunting Town" and the end line is a pun: "The fastest way to turn a Buck to four quarters".


about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.