Switching from the male female, to the young vs old. Why do kids these days dress like that? And why couldn't I control my tears like young Mr Emo here?

Client : Renault Agency : Publicis Madrid Production Company : GOT FILMS Director : Lemon Daniele Cicini, Beatriz Moreno y Rosario García : Account manager Albert Roigé : DoP Marcelo Vergara / Fabio Mazia : Executive Creative Director José Ignacio Pereira : Art Director José Pereira Torres : Copywriter Gustavo Samaniego y Triana Jiménez : Agency Producer David de la Flor : Executive Producer Approval for client: Juan Francisco Gómez y Adela Pérez
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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