Because 4-wheel steering is such an amazing concept that gives you the ability to really hug corners when driving.... Renault France decided to hug corners with their posters. Cute ain't it?

Advertising Agency: Publicis Conseil, Paris, France Creative Director: Olivier Altmann Art Director: Mathieu Vinciguerra Assistant Art Director: Mélanie Pennec Copywriter: Olivier Dermaux
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.