I guess you could say the guys who get into this Renault are unsuspecting. Perhaps unsuspecting is this year's campaign idea.

And it reminds me just a bit of this BMW "viral," from last year, too for that matter.
At least the acting from the unsuspecting males is pretty decent.

Client: Renault Clio RS Agency: Publicis Brussels
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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.