Didn't Have to Happen opens in a funeral home where an earnest man delivers a 'told you so' and remarks that had the deceased man purchased the Hemoglobin Filtermax II, he would have survived.

Agency: Goodness Mfg Prod Company: Tool of North America/SM Director: Erich Joiner (Didn't Have to Happen, and Super Dry) Director: Geordie Stephens (Thanks to the Union, Jack Soda Party, and Mattress) DP: Mark Plummer EP(s): Jennifer Siegel, Brian Latt Digital EP: Dustin Callif Line Producer: Jeff Tanner Editorial: Cosmo Street/SM Post/Effects: Riot/SM Music: Beacon Street Studios/Venice Audio Post: Eleven Sound/SM