Welcome to the nation where all our citizens are free to love bacon freely. To a land where people and bacon co-exist without rule. Without judgment. Or shame. A place where bacon is held on the highest of pedestals, and the second highest pedestal as well. Welcome to the Republic of Bacon. We hope you're not vegetarian. All hail the republic of bacon. It is the candy of meat.. So begins the campaign from john st., Toronto. The site republicofbacon.com has already had more than 90,000 visits.

In Sorry a woman apologizes for denting a co-workers car with a bouquet of bacon. In proposal, another asks her love to be hers with bacon. And SPA is just that, with extra bacon. "The campaign announces Maple Leaf Bacon's new re-closable packaging (brilliant) as well as a community for bacon lovers at republicofbacon.com. Like any country, Republic of Bacon has many attractions: A casino where you can win bacon for a decade. A Red Light District where you can watch edgier videos. Restaurants where you can find select bacon recipes, a Public Service Announcements section where a Bacon Safety Sergeant provides bacon safety tips and where you can find the national anthem of the Republic of Bacon. A community that features bacon bloggers from around the net and so much more. "

For once "needs moar bacon" is redundant.

Credits interactive; Creative Directors: Stephen Jurisic, Angus Tucker
Art Director: Patrick Shing
Copywriter: Paul Constantakis
Digital Producers: Ryan O’Hagan, Cas Ward
Broadcast Producer: Dale Giffen
Account Team: Melissa Tobenstein, Robyn Crookshank, Tara Giacinti
Web Development: Pixelpusher, Toronto