"The project required the crafting of extremely high-resolution 5000x2000-pixel sequences to be fed into 28 enormous projectors," he adds. "Working with file sizes over 5K while maintaining broadcast quality images was a huge challenge considering the deadline was so tight: We had to take the project from concept to completion in just three weeks."
Resident utilized Autodesk Maya for 3D animation, lighting and rendering. Compositing was done in Adobe After Effects and Photoshop. When completed and loaded into the massive projectors, the mapping covered over 30,000 continuous square feet of the bridge – from the anchorage to the archway – creating one of the largest single projections on record.
Each year The DUMBO Arts Festival highlights Brooklyn’s commitment to and presence in the arts community by presenting the best in local, national and international art against the backdrops of the Brooklyn Bridge, Manhattan Bridge and the Manhattan skyline. It attracts 200,000 visitors to studios, galleries, stages and other venues over its three-day duration.
"Immersive Surfaces" explored ideas of crowd art and the meaning of surface as a media platform in a specific cityscape. It was presented in three phases. The first, which Taherkhani also collaborated on, utilized more traditional video art and presentation techniques, slowly progressing and growing in size until it covered the entire anchorage and archway. Contributions from artists adorned the bridge’s enormous surfaces in small units, creating a virtual art gallery. The various sites were connected by an Op Art-style background, which became animated in the second part of the installation.
Resident Creative Studio designer Sina Taherkhani bridged the gap between reality and fantasy - on walls
Please donate to keep adland alive. The Super Bowl Collection is the worlds one and only. It costs a minor fortune to keep up. If you love our efforts, please donate to keep the archive alive. You may also sponsor us with a large banner, advertise yourself as you help save our common advertising history.