NBC aired its reality TV show about the inner workings of a new restaurant yesterday. It stars celebrity chef Rocco DiSpirito and his co-stars are Coors Light and American Express Business Card.

Superadgrunts, click read more to view the show«s opening theme/commercials.

I wonder if Jamie Oliver«s reality TV show/restaurant - Fifteen also had product placement up the wazoo?

Commercials: 

about the author

Robblink I am a copywriter in New York City, always looking for the best ads

Comments (4)

  • Dabitch's picture
    Dabitch

    Nice catch Robblink - thankyou, I was curious to how this would turn out. Is the show any good? :)

    Jul 22, 2003
  • Robblink's picture
    Robblink

    I actually kind of like it. Its fun to watch someone trying to create a work of beauty, but he has to compromise to people who have money but no sense of aesthetics. Hmmm....kind of reminds me of my job.....

    Jul 22, 2003
  • anonymous's picture
    anonymous

    I don't think any of the those reality TV shows of restaurant openings (Oliver's and Morimoto from NYC) had any major product placement in the show. I don't remember seeing anything or picking up on it.
    I saw a spot this AM that I think was for American Express Business Card, using the show clips and such in the ad. It's not a bad idea, and it at least makes some sort of sense.

    Jul 23, 2003
  • Robblink's picture
    Robblink

    In general, I don't think product placements are bad. They're everywhere in TV shows and movies now. However, I draw the line when I see the products in the opening credits. They also did a poor job integrating the products in the show. It was just so blatant.

    Jul 23, 2003

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