More pink ribbon campaigning - October is the month for it. This ad showing a couple at the cinema has some fondling that is not what you think. Or maybe it is. This PSA is signed Rethink Breast Cancer and promotes "Breast Fest"

Client: Breast Fest / Rethink Breast Cancer
Ad agency: Juniper Park, Toronto.
Director: Kathi Prosser
DoP: Miro Bashak.


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.