More pink ribbon campaigning - October is the month for it. This ad showing a couple at the cinema has some fondling that is not what you think. Or maybe it is. This PSA is signed Rethink Breast Cancer and promotes "Breast Fest"

Client: Breast Fest / Rethink Breast Cancer Ad agency: Juniper Park, Toronto. http://juniperpark.com Director: Kathi Prosser DoP: Miro Bashak.
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.