Just like the previous film in this campaign the message is set to music.. ;)

Note to non-Swedish speakers; To anyone who speaks Swedish it sounds like she sings "Pantare" which means "Recycle-ers" - but it is only after a little while that you suddenly 'hear' waht she is singing. :)

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.