This is the long edit, putting together all those situations where the Líbero Spray may be useful. You see Líbero Spray acts like the vanishing spray made popular during the World Cup, and tells people to keep their distance. From the midnight snacks in the fridge. From your school. From you. Do not miss the 30 second breakdowns, like Disco, Teenage daughter and Bedroom, and Night in.

Innovation that has revolutionized football fields everywhere is now within everyone's reach. An extraordinary invention, that helps men understand the required distance for any situation in life.


"Libero Spray is the same as using referees to explain to a player what is the required distance in a free kick. Our innovative product works the same way in order to explain to any man how much distance he needs to maintain from the TV remote, a diary, or even a person,” explains Diego Barcala, Director of the magazine. “We are thrilled at how the campaign strategy has moved into the territory of product development while keeping the concept, humor and insights that have made our brand grow.”

Líbero, is the magazine that covers culture, style, nostalgia and other content through football. Since the initial launch of the concept, "If you explain with football, you understand" results have been extremely effective. Distribution has grown from only Spain to include México, Argentina, Costa Rica, Colombia and Portugal. International subscriptions grew by 600% and local by 263% in the first months of the original campaign.

Líbero Spray will be available at select newsstands, on ebay and through the site: spray.revistalibero.com

ad agency: LOLA MullenLowe, Spain

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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