Making its TV debut solely in Portland of all places, Icelandic vodka Reyka puts its tongue firmly in cheek for these simple spots. People ask what Icelanders drink. That's easy: Reyka. People ask what they eat? Well...that's a different story. One that might offend the delicate sensibilities of a Portland local. So the man quickly says "hot dogs," instead of puffins. What he does not know of course is that in Portland, unless its raw vegan food that's been lovingly lectured to about privilege, there is no good answer.

Client: Reyka Vodka
Agency: Red Tettemer O’Connell + Partners
President and Chief Creative Officer: Steve Red
Executive Creative Director & Partner: Steve O’Connell
VP Creative Director: Todd Taylor
Creative Director: Chris Plehal
Senior Art Director: Dave Wiest, Justin Rentzel
Producers: Joe Mosca, Rebecca Jacobs
VP, Account Director: Jessica O’Conor
Senior Account Manager: Alexis Papazian
Production Company: Expressway Productions
Producer: Mike Gualtieri
Assistant Director: Nic Reader
Production Assistant: Adam Russell
Director of Photography: Zac Rubino
Camera Assistant: Gino Varisano
Editing House: Red Tettemer O’Connell + Partners
Editor: Chip Schofield