This spot reminds me a lot of Hummer's Illumination spot from 2003. The sky lanterns have a lot to do with it. By the way, a lot of countries and states in the U.S. are banning sky lanterns for their environmental impact.

Chief Creative Officer: Steve Red Executive Creative Director: Steve O’Connell Creative Directors: Bryon Lomas, Amanda Abrams Maker: Steve Thompson Art Director: Ari Garber Copywriter: Jonathan Goldstein Social Strategy: Annie Heckenberger, Ryan Olah Developers: Ryan Epp, Joe Russell Account Executive(s): Jess O’Conor, Kristin Filipovits, Leah Fullem Production Company: Red Tettemer + Partners Editing House: Red Alert/RT+P Sound Design: RT+P Sound designer: Steve Thompson Audio Mix: RT+P Mixer: Vic Carreno
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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.