This spot reminds me a lot of Hummer's Illumination spot from 2003. The sky lanterns have a lot to do with it. By the way, a lot of countries and states in the U.S. are banning sky lanterns for their environmental impact.

Chief Creative Officer: Steve Red
Executive Creative Director: Steve O’Connell
Creative Directors: Bryon Lomas, Amanda Abrams
Maker: Steve Thompson
Art Director: Ari Garber
Copywriter: Jonathan Goldstein
Social Strategy: Annie Heckenberger, Ryan Olah
Developers: Ryan Epp, Joe Russell
Account Executive(s): Jess O’Conor, Kristin Filipovits, Leah Fullem

Production Company: Red Tettemer + Partners

Editing House: Red Alert/RT+P

Sound Design: RT+P
Sound designer: Steve Thompson

Audio Mix: RT+P
Mixer: Vic Carreno


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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.