Well if this isn't the most rappity hippety hoppity ad for underarm odour protection I've ever seen. a pop locking and rapping dancer MC tells us the products benefits as a barbie-doll like dancer behind him joins in. The police bobbies bop their helmets off in this oddly colourful set. Finally someone in bright yellow shoes and white overall jeans cartwheels into the scene just because it wasn't quite eighties enough already. I think I just overdosed on primary colours, y'all. They all do the robot! A typical Englishman dances by! To end it all OF COURSE our rapper has to paint the tagline onto the poster, with a can of Right Guard. Never mind that it makes no sense.

Right Guard

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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