River Island Design Forum is a unique form that showcases up and coming designers in the fashion industry.

This "Fashion film," from River Island introduces its first ever menswear collection (courtesy of Tom Lipop) by making clothing the last form of self-identity in an otherwise post-apocalyptic world.

To which I say, if you're the last dude on earth, you've got more important things to consider beyond whether or not your pea coat matches your handkerchief.

Written and Directed by:Aoife McArdle Man: Tony Adams Boys:Austin & Jonathan A co-production at: White Lodge Colonel Blimp Good Company Executive Producers UK: Stephen Whelan Tamsin Glasson Executive Producers USA: Brian Welsh Jonathan Lia Line Producer USA: Brian Welsh Production Supervisor: Anna Rau Director of Photography: Steve Annis Production Design and Styling: Alexis Johnson 1st AC: Robby Hart 2nd AC: Jojo Canon DIT: Eli Berg Gaffer: Nghia Khuu Key Grip: Julien Janigo Swing: Mike Prim Mixer: Justino Martinez Production Assistants: Ben Wesley Tay Hawes Eric Sheffield Marc Lacson Panavision: Jennifer Kuwabara Editor: Dan Sherwen at Final Cut Telecine: Rich Fearon at MPC Music Supervision: Major Tom Additional Composition and Sound Mix: Freddie & Joe With Special Thanks: Josie Roscop Mary McClenahan Michael Dale Michelle Corney Alannah Currie Ryan Beck Jon Hopkins