Aw, shucks, here's two happy lads playing the day away. There's footie, there's talks about girls. There's reenactments of Star Wars scenes including a death trottle complete with "Luke, I am your father" which is a nice subtle nod to the coming twist. The one boy is a little protective over the other one, and as the day winds down, he helps his mate who fell asleep in the couch, taking his shoes off and carrying him upstairs to tuck him into bed.

"It's good to be a dad. It's better to be a friend."

The ad premieres on ITV1's Britain's Got Talent over the bank holiday weekend.

Ad agency: BBH Directed by: Si & Ad Production: Academy Films

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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