ROC / Republic of Chicken - Fire scooter deliveries - (2011) case study (India)

Posted by Dabitch on 25. August 2011 - 8:39

ROC had a problem, people didn't order in food, because they believed that by the time it arrived it was cold. Not all deliveries suffered from delivering cold foods, and ROC never did, but how does one tell people they deliver hot food? Easy - install a fire on the delivery-scooters. Eye-catching in traffic as it turned the delivery-men into living advertising billboards on the road.

I like the idea. I also like how totally verboten this "simple" scooter install would be in Sweden, it's breaking all sorts of rules.

Credits:

McCann Worldgroup India

Bookmark/Search this post with

Submitted by AnonymousCoward on 20. February 2012 - 16:04.

Install a fire in scooter, This is new but interesting . Sometimes this is feel good to break the rules.

Regards,
50cc mopeds for sale

Post new comment

Comment: *

Input format

Filtered HTML

Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
Lines and paragraphs break automatically.
Use the special tag [adsense:format:slot] or [adsense:format:[group]:[channel][:slot]] or [adsense:block:location] to display Google AdSense ads.
Web page addresses and e-mail addresses turn into links automatically.
Links to specified hosts will have a rel="nofollow" added to them.

Full HTML

Use the special tag [adsense:format:slot] or [adsense:format:[group]:[channel][:slot]] or [adsense:block:location] to display Google AdSense ads.
Lines and paragraphs break automatically.
Link to Amazon products with: [amazon product_id inline|full|thumbnail|datadescriptor]. Example: [amazon 1590597559 thumbnail] or [amazon 1590597559 author]. Details are on the Amazon module handbook page.
Web page addresses and e-mail addresses turn into links automatically.
Links to specified hosts will have a rel="nofollow" added to them.