ROC had a problem, people didn't order in food, because they believed that by the time it arrived it was cold. Not all deliveries suffered from delivering cold foods, and ROC never did, but how does one tell people they deliver hot food? Easy - install a fire on the delivery-scooters. Eye-catching in traffic as it turned the delivery-men into living advertising billboards on the road.

I like the idea. I also like how totally verboten this "simple" scooter install would be in Sweden, it's breaking all sorts of rules.

McCann Worldgroup India

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (3)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Install a fire in scooter, This is new but interesting . Sometimes this is feel good to break the rules.

    50cc mopeds for sale

    Feb 20, 2012
  • Sanjay's picture
    Sanjay (not verified)

    Nice blog keep up the good work! Very good news updates. Keep up the good work! Cheers

    Jan 25, 2015
  • kidsleepy's picture

    Thanks! We will also continue to remove spam links such as the one you posted!!!!

    Jan 25, 2015

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