Don't wave goodbye to the barely-clad babes just yet, but Go Daddy has introduced a whole new cast of characters short on looks and big on brains. Rock Paper Scissors editor Carlos Arias recently teamed up with Traktor via Deutsch New York for the advertising giant's debut effort for the digital brand. Premiering during the Olympics, the resulting trio of spots reorient Go Daddy's brand image from sexy and sultry to sexy and smart.
Client: Go Daddy Spot Title: “Berries” (featured), “Bubble Bath” Air Date: July 2012 Agency: Deutsch Partner/ Chief Creative Officer: Greg DiNoto Group Creative Director: Joanne Scannello EVP/Director of Broadcast Production: Joe Calabrese VP/Executive Producer: Greg Tharp Production Company: Traktor Director: Traktor Executive Producer: Richard Ulfvengren Head of Production: Rani Melendez Editorial: Rock Paper Scissors Editor: Carlos Arias VFX: MPC NY About Rock Paper Scissors: Rock Paper Scissors edits for the world's top directors, studios, and advertisers. Facebook Read more: http://www.trustcollective.com/portfolio/content/rps_godaddy.php#ixzz41x3lPe5e Attribution: Written content created by TRUST: http://www.trustcollective.com Under Creative Commons License: Attribution Share Alike