As the United Nations Ocean Conference in Nice has just concluded and the effects of climate change continue to be
‘Created Different’ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
This summer, a “man-made natural wonder” is being promoted to visitors in Northern Europe: the swirling blue-green algae blooms of
When I was a teenager I had no real idea what I wanted to do. Later on in life, I thought I wanted to be a fiction writer. And now, at almost thirty - well, I'm closer than ever to finding that right fit as an advertising creative. But thinking back to those fearful days when the future seemed open, bright and limitless and yet at the same time labyrinthine and confusing - these uplifting videos would have certainly had a positive effect.
Collaborating with The Guardian and Rolex, Longform has created a series of portrait films: Where I Went Right. The series explores the careers of four British innovators in their respective fields. Explorer: Sir Ranulph Fiennes, Space Scientist: Maggie Aderin-Pocock, Anatomist: Alice Roberts and father of the Web, no-less, Sir Tim Berner-Lee. The famous interviewees provide valuable insight and inspirational advice for the next generation of pioneers- " If only we had career advisors like these at school".
paid for for Rolex), there's no branding whatsoever. The thematic link is there - a life well lived is one in which time is valued and spent wisely - but beyond that, they really don't feel like 'branded content'. Because they're not. So is this the future: advertising without advertising? How does one justify this sort of expense at a strategic level? At any rate, these videos are a pleasure to watch and I suggest you check them out below.
It's also worth mentioning that Sennep, the company which developed the website showcasing these films
