Ad agency: Goodby, Silverstein & Partners

Agency: Goodby Silverstein & Partners, SF All "Apology" Spots & "Beer Ape" Partner, Creative Director: Jeff Goodby Copywriter: Steve Dildarian & Ronny Northrop ("Beer Ape" only) Art Director: Will McGinness Executive Broadcast Producer: James Horner Planning Director: Matt Herrmann Account Director: Tanin Blumberg Account Manager: Melissa Harbin Assistant Account Manager: Matt Huntington
Production Company: The Directors Bureau/Hollywood, CA Director: Mike Maguire DP: Bob Richardson Executive Producer: Melissa Culligan Producer: Kati Habrstock Where Shot: Los Angeles, CA Editorial Company: Barbary Post/San Francisco, CA Editor: Bob Spector Postproduction Company: Spy Post/San Francisco, CA
Lead Artists/Online Editors: Darren Orr & Jon Wank Colorists: Darren Orr & Jon Wank ("Apology" spots) & Chris Martin ("Beer Ape")End Graphics: Capacity/Culver City, CA Music for "Beer Ape": EVER Music Group/Berkeley, CA Composer: Steven Emerson Stock music for all "Apology" spots. Audio Post Company: Crescendo! Studios/San Francisco, CA Mixer: Dave Baker

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.