This new campaign aimed at millennials who are thinking about joining the armed forces, shows what a day in the life of a RAF member is like. And these are real RAF members, too. As you can see, it's no ordinary job. And while it seems at first like they're on a camping trip they are actually training and learning survival techniques. By the end of the expedition they are a much stronger team than when they started. Because in the RAF, you are part of a team.

Client: Royal Air Force Agency: WCRS (Engine) Executive Creative Director: Ross Neil Creative Director: Ben Long Creatives: Jason Keet, James Hodson Agency Producer: Alex Honnor Account Handling: Vince Lawson, Laura Hale, Lawrence Beatt Planning: Olivia Stubbings Media Agency: MEC (Planning), Carat (Buying) Production Company: Park Village Director: Jack Driscoll Producer: Joe Walker Editor: Sam Jones & Chris Roebuck @ Cut & Run Post-Production: Grade: Paul Harrison @ Finish & Houmam @ ETC Audio: Father sound design

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

Leave a comment