What seems at first like a "Lifestyles Of The Rich and Famous" story on glamor and all things luxe, becomes a much more important message. Matt Preston tells us The World's Most Costly Pizza is so-called because it cost a child's life. Just by leaving the pool to check on the oven, or answer the front door, your child could drown and die. So keep watch no matter what.

Client: Royal Life Saving - Australia Agency: 303 MullenLowe ECD: Richard Morgan Copywriter: Harry Standford Art Director: Nick Plomp Business Director: Felix Curry Director of PR: Melissa Grove Director of Content: Lenni Andronicos Digital Design Director: Alex Beech Managing Partner & Client Services Director: Tony Dunseath Managing Partner, Digital & Innovation: Brad Morris Production Company: Hecktown Pty Ltd Editor: Mark Parry Director/Producer: Adam Blaiklock Sound Engineer: Barry Stewart, Sound Reservoir

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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