What seems at first like a "Lifestyles Of The Rich and Famous" story on glamor and all things luxe, becomes a much more important message. Matt Preston tells us The World's Most Costly Pizza is so-called because it cost a child's life. Just by leaving the pool to check on the oven, or answer the front door, your child could drown and die. So keep watch no matter what.

Client: Royal Life Saving - Australia Agency: 303 MullenLowe ECD: Richard Morgan Copywriter: Harry Standford Art Director: Nick Plomp Business Director: Felix Curry Director of PR: Melissa Grove Director of Content: Lenni Andronicos Digital Design Director: Alex Beech Managing Partner & Client Services Director: Tony Dunseath Managing Partner, Digital & Innovation: Brad Morris Production Company: Hecktown Pty Ltd Editor: Mark Parry Director/Producer: Adam Blaiklock Sound Engineer: Barry Stewart, Sound Reservoir