The dancing and then the drowning, this PSA is rather eerie.

Client: Royal Lifesaving Society Produced by 303 Director/creative: Richard Berney Creative: Dav Tabeshfar DOP: Allan Myles Producer: Lee Guy-Wallis Editor/Post: Matt Osbourne Sound: Brad Habib Music: 'Another Loose End' by Sugar Army

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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